The Covid-19 pandemic is rough for construction business owners. There is a silver lining, even if it’s a small one. You have some time to focus on improving your business; time you don’t usually have in your heavy schedule. There are a number of things that you can do to get your construction business ready for the future. So, what will you do during this period?
4 Business Tips for General Contractors
- Update your website
Normal day to day activities leave you with little time update your website. If you don’t have a website, invest this time into making one. You can do this even without coding expertise on platforms like WordPress. If you do already have a website, you could improve your visitor’s experience by:
- Adding new pictures of finished construction projects.
- Updating your information.
- Refreshing your website design.
- Increasing your blog posts.
Including an SEO (Search engine optimization) strategy will improve your website ranking and bring in more traffic.
- Improve your marketing
Your business cards, flyers and brochures could always do with a fresh look. There are great templates on Microsoft word, Office 365 and Microsoft publisher that can help revamp your material.
Since the Covid-19 pandemic, Facebook has seen an increased usage of 37%. Improving your social media presence will give you an added marketing advantage. Use insights when planning a social media ad campaign. You can get people acquainted with your business by:
- Using paid advertising.
- Creating a company profile
- Including pictures
- Commenting on relevant conversations.
- Offering perspective on industry trends
Professional sites such as LinkedIn are great for businesses. You can connect with clients and sub-contractors. Interacting with other contractors could expose you to more business tips for general contractors.
- Update your insurance during the Covid-19 pandemic
A contractor’s business changes over time. Is your coverage adequate. To find out if you are have the coverage you think you do, have an insurance company do an assessment. We recommend that this is done at least once a year. To keep your business protected during the Covid-19 lockdown keep these covers updated:
- General Contractor’s Liability insurance– This policy protects your business from any liability due to third party injury or property damage.
- Builder’s Risk insurance– This cover protects structures under construction.
Update your cover to cater for the additional time lines.
4. Create value
Most people are using this time to make home improvements. This could be painting or fixing the plumbing. One of our biggest business tips for general contractors is to create value. Do this by offering free information through:
- How to videos e.g. how to fit a broken patio door.
- Tutorials.
- Demonstrations.
- Free advice
Creating value could result in more business later. It creates a sense of loyalty and gives people confidence in your company.
Covid-19 is a Reminder to be Prepared
We are all very aware that Covid-19 will have a great effect on businesses around the globe. However, using your time to prepare your business will help you get back on your feet faster. We would like to help you prepare for your future construction projects. Call our experienced agents at Contractors Liability 888 676 0923. We can help.
