One billion people use Instagram every month. 200 million people visit one or even more business profiles on Instagram every day. The logo will help to take the account to the next level, attract the target loyal audience, and increase recognition. It’s what people pay attention to before proceeding to view the page. Why does a logo for Instagram matter? What are its benefits? And how does it affect the flow of subscribers? Let’s explore it together.
Why you need a logo for Instagram
Research shows that on Instagram, potential customers are 10 times more likely to interact with companies than on Facebook, almost 85 times more likely to do so than on Twitter, and 55 times more likely to do so than on Pinterest, which means Instagram is great for promoting products and services.
But to get users to want to click through to your page, read your posts, and place orders, you need to get them interested. A logo does a good job with this task. And the perception of the account as a whole depends on the attractiveness of the visual image.
What gives a logo for Instagram
A competently branded business account on Instagram provides such benefits:
- brand recognition;
- the loyalty of the target audience;
- communication with consumers and convenient feedback;
- lead generation;
- brand reputation building.
But if you create an Instagram brand ineptly and chaotically, the page will easily get lost in the vastness of the social network.
It should be understood that the audience evaluates an online store on the Instagram platform for a few seconds by its avatar icon. And it should be understood that even if the brand already has a logo, it is important to adapt it for Instagram. In doing so, I advise adhering to several principles.
Scale
If an existing brand logo is «oversaturated» or has several small details, on a small platform display it will all blend into a cluttered «mush.» So the first rule is to keep it simple.
Clarity
If it’s not obvious by your brand name or logo what services or products you provide, there’s a chance of missing your customer. A user is more likely to click through to your account if the logo is as reflective as possible of what you do.
The right message
Let’s be honest, it takes five to ten seconds at most to get a customer interested in a logo alone. If the brand logo is boring, gray, homogeneous, and uninteresting, the brand itself will not have many chances, even with the most competent SMM strategy. Everything is important: from the color palette to the presentation.
By the way, even commercial accounts often use a face, as this technique causes trust. But this concept will only work for companies where the manager is willing to become «the face of his brand» or if the brand has its ambassadors.
Algorithm of development
When developing or adapting a logo for this platform, in addition to standard market monitoring and competitor research, you should also pay attention to such factors:
Ease of presentation
To ensure that the logo on the platform does not merge into a single spot and does not seem «overloaded» mosaic, it is better to adhere to the following algorithm:
- no more than two or three colors;
- no more than two geometric shapes;
- no more than one illustration.
Well-established brands can limit themselves to one brand emblem or font name. For brands in the process of becoming established, it’s important to delve into these subtleties and create a more «expanded» but concise logo.
Targeting the price segment
Ideally, in addition to the basic «message», the logo should «hint» at the price category of the brand. This can be done with color, font, and element.
For example, if the logo is simple, there is a chance that wealthy consumers won’t notice it. If the brand deals in affordable Chinese goods for the middle or lower-middle class, you shouldn’t make too pompous a logo. After all, there is a risk that consumers in his price range will flip through the page, and not visit it.
Overall look Instagram is, first of all, a visual social network, and here, as nowhere else, visual and aesthetic dissonance is not allowed. Therefore, in addition to the logo (which can be less effective or even seem ridiculous if the overall design of the profile is poor), you should also focus on the overall look, and ideally, the brand identity of the brand’s online profile.
Logo for Instagram: where to order
The logo for the Instagram profile is the business card of a company or personal brand. To strengthen your USP, add uniqueness to your profile, and set yourself apart from competitors, you need to entrust the development of the logo to a specialist. By the way, studies show that logos with an illustrated image of a blogger or celebrity are more «memorable» than ordinary photos. So, finally, let’s consider a topical question: where to order a logo for Instagram?
You can create a simple logo in special online programs or with the help of graphic editors. But it is best to entrust the mission to developing a freelancer or design studio.
Freelancers
You should carefully choose a specialist – it is desirable not to choose the first encountered designer from the stock exchange. Use the recommendations of your acquaintances, find a review about the specialist on the Internet, and also request a portfolio. So you can make sure of the quality of the freelancer’s work.
Design studios
The most proven option is to contact the specialists of a design studio or branding agency. They will analyze your target audience, competitors, and the benefits of your business (or the specifics of your profile, if the logo is made for a personal brand). Based on this data, as well as the mission of the company or blogger, the design team develops several logo options.
Conclusion
Of course, in many ways, when choosing a logo for Instagram will have to be guided by the field of activity, and the same competitors in the consumer market. And while a beautiful logo is a matter of taste, a readable and effective logo is a matter of professionalism.
