It may seem like the majority of attention in today’s advertising world gets devoted to digital marketing. Although advertising online is new and exciting, it can’t replace print advertisements entirely. The simple reality is that a well-designed and well-placed poster can actually reach more potential customers than even the best Google Ads campaign.
If you’re on the fence about whether or not it’s worth investing the small amount of money required into having a poster designed and printed, you should know that you might be missing out. Read on to find out about five ways that posters will help you attract more attention to your company to find out why.
Creating a Brand
The best way to create a memorable brand that will stick in consumers’ minds and make them more likely to remain loyal to your company is to use a consistent colour scheme and logo. A poster from Posterjack.ca can offer consumers a simple introduction to that brand if the company is relatively new, or it can simply incorporate branding into its design. This is more effective for marketing particular sales or services.
Attracting New Customers
An eye-catching poster can have a larger impact than an extremely detailed email campaign. Not only will the poster be viewed by more consumers who haven’t yet been won over to your company’s brand, but those consumers will be more likely to follow up on a short, compelling message. It’s just human psychology. Certain types of messages are more effective than others and most people will respond better to combinations of images and short texts.
Offering Information
A high-quality poster will offer potential customers useful information about upcoming sales, new products, or your business, itself in addition to attracting plenty of attention. Just make sure to include contact information somewhere unobtrusive where viewers can find it but it doesn’t detract from the poster’s design and overall message.
Supporting Digital Campaigns
Posters and social media campaigns can work together to generate far more interest in your company that would be possible using digital marketing, alone. Facebook and other social media sites use complex algorithms to decide what posts to show to users and boosting posts can wind up costing a small fortune. Instead, you could have a new poster designed that prominently features your business’ social media pages and reach every person who walks by.
Making Full Use of Free Ad Space
Posters don’t have to be placed in locations that are expensive to rent in order to be effective. They can also be placed directly on a business’ storefront for free. Similarly, posters can be very effective at trade shows, where business owners have already paid for their tables and need to have a competitive edge if they want to attract attention.
The Bottom Line
The bottom line is that posters of all sizes can be used to effectively market your business, its goods services, upcoming sales, and more. This affordable and time-tested advertising method makes a great compliment to modern digital marketing campaigns but it can also work independently of the internet to generate more interest and make your brand more memorable. There’s no reason not to get started brainstorming today.
