Selling off plan, pre-sale or under construction are no longer as easy as they used to be. Now customers are more demanding and aware of market dynamics, and available quality on offer. Selling a new development in the established time and obtaining acceptable benefits require new real estate marketing strategies that contain the 3 fundamental elements: transaction security, transparency of who is the company behind the promotion and a customer orientation. These 3 elements must be present in any promotional action that the property developer carries out in its property marketing plan.
It all starts with the right attitude from the promoter or developer. If the entrepreneur does not display a customer service mentality and a win-win attitude, then promoting him will not succeed; rather, he will not bring you the benefits you expect. That’s why in this article you’ll be introduced to Lanbury, one of London’s new breed of residential developers.
London is one of the most desirable cities to live in the world. Large and already crowded, there is still a sprawl of new residential developments throughout the city. With this sprawl, properties have to stand out, but so too do the developers. Lanbury London is one of them. Founded nearly 4 years ago by Directors Ben Kelly and Ben Gannon, it produces a variety of buildings intended not only for residential but also commercial use.
Lanbury London has over 25 years of experience. Ben Kelly and Ben Gannon are business partners with long experience in investing, land acquisition, and new home sales. With their long experience, they have succeeded in generating new conversions in East and South East London.
Ben Kelly Lanbury:
“Lanbury Group is a design led company that produces well crafted, bespoke and highly desirable homes.” Ben Kelly, Director Lanbury
Ben Gannon Lanbury:
His partner continues “Ben and I pride ourselves on developing premium quality design to help transform previously user-used urban landscapes and spaces into new bright, dynamic environments.” Ben Gannon, Lanbury London
With this in mind their approach is broken down and simplified into 5 main areas:
- Lanbury Office
- Lanbury Land
- Lanbury Industrial
- Lanbury Estate
- Lanbury Retail
Lanbury accommodates close collaboration among all the teams, especially the London architects. This collaboration ensures that development, acquisition, planning, and delivery go as intended. The design and work of the Lanbury London property were carried out by some of the UK’s most experienced engineers, craftsmen, and contractors. In case of planning an interior design, getting the interior design right for a new build home with Lanbury would be a fun experience but critical to promoting and selling the property. After all you’re making places where people want to live, let’s make it as nice as possible.
The constant search for new investment and development opportunities continues. To this day, Lanbury is still exploring new investment and development opportunities, whether it be land, conversion or mixed-use projects.
No nonsense approach
Lanbury’s approach to purchasing opportunities is an earnest approach with bids signed at the Director level, and of course after detailed due diligence. The identification and testing of opportunities are the key to project success. Once a plan has been identified by the Lanbury Group, project management will begin in areas such as:
- Acquisition
Lanbury has always adopted a flexible approach to the deal structure and decision-making process that allows them to act quickly without breaking the rules.
- Project Planning
Planning approval will not be successful without a proper navigation process. Lanbury guarantees a precise and fast navigation process thanks to experienced consultants.
- Expertise
Lanbury only employs people who are experts in their fields. They always appoint engineers, contractors, and craftsmen who have long experience and a good reputation.
- Marketing
For marketing, Lanbury takes a creative approach, one of which is using the Beast video production agency to bring the projects to life, either by using drone videos or putting together time-lapse visuals. Marketing is carried out openly, meaning that all communication is possible to ensure mutual understanding between the parties involved.
Lanbury is ultimately a company with a mindset to offering the highest possible quality this is seen in the finish and the patterns that Lanbury chooses to work with.. Ben Kelly and Ben Gannon should be proud that they managed to ensure a smooth collaboration from upstream to downstream, among the parties involved; architects, engineers, craftsmen, and contractors. This company continues to look far ahead by trying to keep up with all technological advances and creative innovations which in turn can ensure the sustainability and success of the resulting buildings.
