You are already well aware that well-designed outdoor LED signs can boost your business. However, LED signs are in bright colors, texts, images, and visuals. You can use digital screens in any way to give a boost to the business. The main aim of using this is to keep the business in front of customers’ eyes. However, to get a specific reaction from your customer side, content and visuals both are important. So, designing the digital screen is as important as the display. According to the United Sign States council, a person driving 45 an hour can see a outdoor led walls and reacts in 1.5-3 seconds. So, the stats show that it is effortless to attract customers by using digital displays.
Points that impact the ease of using outdoor LED signs for business negatively:
Outdoor LED signs are designed to enhance the ease of use and offer unmatched functionality. These signs are offering exception in society. Even if you have used these signs before, you will be amazed to see the benefits. Here are points that will help to get maximum benefits.
Locations matters a lot:
If you want to get maximum benefits of outdoor LED signs, you should know that location matters a lot. So, it is vital to place digital screens close to the streets and surroundings where regulations allow. Moreover, you shouldn’t overlook the shape, size, color, and brightness of the display. It means that the color contrast of the digital screen should match with surroundings such as trees. Apart from this, place the sign at a place where you can target maximum traffic. If you set an outdoor sign in the right place, it can boost its visibility up to 900%.
Size of the outdoor LED signs:
If you want to run an effective campaign, pay attention to the digital display’s size. It means the text and font size should be comfortable to read to all age groups. However, this is where you should run a test drive and use mixed letters. Apart from this, avoid the use of words with similar fonts, colors, and sizes. Usually, you need 1 inch of letter height for every 10 feet distance.
By keeping the text short:
An average person can read up to 250 words per minute. So, in the case of an outdoor LED display, you have to pay serious attention to the word count. It means that it is vital to convey the message in fewer words and edit them until the fluff is gone and real meaning remains. So, the aim should be up to 5 words per headline. Moreover, it’s the right way if you can avoid using abbreviations in the text. According to stats, short forms take 800-1000 milliseconds to read a word that is more time than average. So, we should avoid short words unless these are too important to mention.
State benefits for customers:
One of the significant ways to attract others is by stating the benefits of the products and services. However, if you don’t share customers’ benefits, there is no point in running a campaign. So, don’t forget to mention what this offer would bring for the customer. Apart from this, note the extra benefits that you can offer to the customer.
Brightness attractive LED:
The main aim of using digital screens is to attract visitors and passersby by using vibrant colors. But if you miss this opportunity and don’t set the brightness level right then, it could harm your campaign. So, it is vital to feature vibrant, consistent colors by using high brightness LED screens. Apart from this, don’t forget to ensure that screens brighter images work even under direct sunlight.
By focusing on you & Yours:
Before running an outdoor LED or LCD display campaign, always focus on your customer. Moreover, tell them about the benefits that you can offer to them. So, the right approach targets “YOU” and “YOUR” words more often in the campaign. As a result of this more personalized tone, people will attract by thinking that you have different things to offer them.
Conclusion:
Apart from this, many details require your attention. If you don’t pay attention to these vital points that it will negatively impact your campaign. We all have heard that running an outdoor LED display campaign is easy, but if we don’t target the right things, it could turn into a disaster.
