Marketing strategy is an essential process which will help an organization to focus its limited resources in the best areas to increase overall sales and reach a sustainable competitive advantage over its competitors. In this article, I would like to talk about marketing strategy as it applies to small business marketing and Internet marketing. Many people believe that Internet marketing is all about keywords and techniques such as copywriting, blogs, pay-per-click, etc. However, I think there’s much more to it than that.
Basics Of Marketing Strategy
You must understand the best part of Internet marketing strategies and what are the things you should stay away from. The first aspect is that you need to have clear goals or objectives. This means defining your goals in the most accurate way possible so you know exactly what you want to achieve over a period of time. There’s a lot of free advice on this if you get stuck, however, I’ll stick to a few really good tips. Social media marketing is an easy strategy to start with, and using websites like SubscriberZ can help you start strong.
One thing you should avoid at all costs is falling into the trap of ‘staying under the sun’ by spending large amounts of money on marketing activities that will never bring any real value. For example, one person’s opinion of your business might be completely different from another. If your business isn’t local then how do you hope to gain local customers? If your brand is international then how can you gain recognition in your particular country? These are all questions you need to ask yourself when formulating your Internet marketing strategy.
Keep Your Audience In Mind When Strategizing
Another aspect of Internet marketing strategies that shouldn’t be ignored is that you should tailor everything to suit your audience. There’s no point in doing what might work for your friends and family but which will have absolutely no effect on your target audience! Don’t get hung up on trying to become trendy or becoming a brand, just because you want to be seen in a certain way. Remember that your brand is what you stand for. It’s a statement about your business, your values, and everything that you stand for.
The second most important aspect of a good Internet marketing strategy is targeting the pain points your target audience has. This can be anything from the age range to the gender. Why? Because these are the key issues or problems that you will be able to address directly and thus focus your brand strategy around. This will make your customers identify with you and remember you more, leading to repeat sales.
Two Elements Of Internet Marketing Strategy
Your Internet marketing strategy will always revolve around two basic elements: messaging and communication. If your target audience cannot find you then they will not buy from you. Remember, Internet marketing efforts are never a one-off. You will need to constantly communicate with your target audience using both your content and your advertising channels. You must learn to balance these two components and not let them cancel each other out.
The third most critical element of your Internet marketing strategy is your development strategy. Without this, you will be sadly wasting your marketing dollars. What does this mean? You need to constantly develop your product line to ensure you always have new products to offer to your existing customers while also attracting new customers through marketing channels. Otherwise, you will be playing catch up with your competition.
Final Notes
Developing your Internet marketing strategy and brand strategy will involve many things. The first of these is the creation of effective copywriting techniques so you can reach your audience in a way that engages them and makes them feel at ease. The second component of developing your strategy is developing effective email campaigns that engage your audience and bring them back time again to see what new products you have to offer. The final crucial element of developing your strategy and brand strategy is the development of new tactics to market and promote your products effectively online. In short, you need to implement as many different tactics as possible into your overall strategy to make sure you reach all your customers and gain as much Internet traffic as you possibly can.
