What Should An Interior Designer Consider When Creating Their Own Website?
What differentiates a good presentation from a poor one? It’s always content and design. These rules, apply the most in the web design industry. Every good designer has a unique approach but each and every one of them have one thing in common, it’s the presence and the presentation. Or should we say the online presence and presentation?
Nowadays, the World Wide Web is the ultimate driver of income for many businesses. If you don’t exist on the web, you don’t exist at all. Brick and mortar companies are back in the past, that’s why traditional marketing is not enough. As an interior designer, you must know that a store or an expo is not enough to present your work properly and reach a lot of people.
You need to build own website, be present on social media and do social media paid marketing. All these three things combined will result in success. However, the core of all your work should be your website. Since you are an interior designer, you can be creative and bold with the web design, however, you need to know the rules in order to break them later. We’ve compiled a list of three rules any interior designer has to implement when creating their own website.
1. Smooth navigation
When you are offering a unique web design experience to your target audience, make sure you have a smooth and simple navigation. The homepage is where visitors will first land so make sure you build one of a kind experience. On the homepage, you can show a great portion of your work, as Case 3D did. On their website you can see how scrolling animated portrays are becoming actual interiors and how traditional menus are combined with scrolling navigation. Simple yet effective.
2. Compact colors and video content
You can be creative with the design but you must use compact colors. The web design needs to be pleasing and easy to understand. You don’t want a progressive idea that only you and your team will understand. Make a design that is bold but simple. Your users need to understand within the first 5 seconds what your product is about.
Because users are getting lazy, there is no better way to drive engagement and traffic than to add visual content. The more you present your work to the homepage in form of video, the better. For instance, Powerhouse Company did an amazing job with their online presence. They showcase their work perfectly in multiple videos on their website.
3. Fantastic UX design
Small steps lead to big accomplishments. That also applies to the user experience design on your website. Can you imagine what will happen if you offer something simple yet innovative? Many things will change. First, you will improve the traffic level, conversions and overall growth of your business. Take your online presence seriously. It’s not even that complex to build innovative design. Small things like unusual page flipping effects can change everything. For instance, Andrey Sokruta’s website is the perfect example of one of the brightest and genius web design in the industry. The flipping effects, the colors, everything is amazing.
Take your web design project very seriously. Even if you are not 100% sure of the design you want to use, you can always test and improve. If you want to build a perfect web design solution for your products, then you need to carefully listen to your target audience. Make sure everything you do or improve is for better user experience. Get inspired by other designs, follow trends but at the end of the day always choose to follow your customer’s wishes.